- Product Differentiation
- A marketing process that showcases the differences between products. Differentiation looks to make a product more attractive by contrasting its unique qualities with other competing products. Successful product differentiation creates a competitive advantage for the seller, as customers view these products as unique or superior.
Product differentiation can be achieved in many ways. It may be as simple as packaging the goods in a creative way, or as elaborate as incorporating new functional features. Sometimes differentiation does not involve changing the product at all, but creating a new advertising campaign or other sales promotions instead.
Investment dictionary. Academic. 2012.
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Product differentiation — In economics and marketing, product differentiation (also known simply as differentiation ) is the process of distinguishing a product or offering from others, to make it more attractive to a particular target market. This involves… … Wikipedia
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product differentiation — noun a) Perceived differences between the product of one firm and that of its rivals so that some customers value it more. b) The process of creating such differences … Wiktionary
product differentiation — The creation of a distinction between products that fulfil the same purpose but are made by different producers and therefore compete with each other. The distinction may be real (i. e. one product is better than others) or largely illusory.… … Big dictionary of business and management
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differentiation — dif‧fe‧ren‧ti‧a‧tion [ˌdɪfərenʆiˈeɪʆn] noun [uncountable] the process of showing or seeing that one thing is different from something else ˈproduct differentiˌation MARKETING when a company shows how its products are different from each other… … Financial and business terms
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